After another successful financial quarter Google shares (NASDAQ: GOOG) have broken a new record for the first time and climbed above $ 1,000. In the three months from July to September, the company's profit rose 36 % to $ 2.97 billion, resulting in one day Google shares jumped by 13.3 % - from $ 887 to $ 1,007 ( for the moment ), and continue to grow.
Since the beginning of 2013 Google shares have risen by 41 %. This phenomenon is quite symbolic, because this is the year the company closed Google Reader, has become even more actively promote Google+ and has taken a number of other measures unpopular with users.
At the same time, in February, Google released a service for advertisers, helping them to run complex advertising campaigns for smartphones, tablets and desktops. As we can see, such a policy is beneficial to the business. Analysts believe that Google has a lot of potential in selling video advertising on YouTube, the popularity of which is also constantly growing. Many of today's young people are watching video on the Internet more than TV.
Revenue from video advertising on YouTube in the last quarter rose 75 % compared to last year, with 40 % of the traffic generated YouTube mobile devices.
A good financial report has helped Google and other Internet companies, as demonstrated good state of the online advertising market. For example, Facebook shares have grown by 4.4 %, and also reached a record for yourself as $ 55, Amazon shares rose 3.4 %.
Over $ 1007 worth of shares Google 's market capitalization in excess of $ 336 billion, although this figure is still far from Apple $ 461 billion.